PROJECT DESCRIPTION
Role
Lead Product Designer - myBrand In-Vehicle Experience
Contribution
Experience and Functionality Optimization
User Experience Design
User Interface Design
Product Design
Project Management
Cross-Platform Collaboration
Information Architecture
Wireframing
Prototyping
Visual Design
Projects & Responsibilities
In-vehicle UX
app design
Designed seamless end-to-end user experiences to optimize the functionality of myBrand infotainment system features using wireframes and prototypes
IHU Information Architecture
Used customer research to create a plan to reorganize infotainment system features to align with user expectations and use cases
e-commerce innovation & enhancements
Enhanced the IHU store experience to introduce new product types, designed an integrated wallet experience, and explored app store solutions
Service and assistance Redesign
Redesigned the service scheduling and roadside assistance IHU interfaces and product experience from the ground up to align with mobile, web, and dealership processes
lEGACY VEHICLE
UPDATES
Managed the myBrand legacy vehicle updates across brands (Cadillac, Buick, Chevrolet, and GMC) to ensure all bugs were addressed and new features were backported
Cross-channel collaboration
Worked alongside web and mobile design teams, software developers, researchers, and quality analysts to deliver a unified myBrand cross-channel experience to stakeholders
Unfortunately due to confidentiality constraints from GM I am unable to share any specifics from many of these projects, but I am more than happy to talk through my time there!
myBrand Home Page: Brief Project Overview
Goal: Seamlessly integrate features while increasing engagement with the myBrand in-vehicle experience
(Including: My Plans, Store, Schedule Service, Roadside Assistance, Rewards, and Owner’s Manual).
*illustration created to showcase high-level design concepts -
not actual wireframing
implementation of v.1 of the homepage redesign in a 2026 cadillac lyriq
